The Very Good Bra is an independent, female owned Australian brand which prioritizes botanically circular materials from regenerative sources. Awarded our strongest rating, the brand’s approach to product end of life stands out as innovative and industry leading.
The B Corp certified brand fosters close personal relationships with their small number of suppliers and has built an army of loyal customers who provide consistently good feedback on the brand’s comfortable, soft and safe product range
About The Brand
The Very Good Bra started with a Kickstarter campaign after the founder, Stephanie Devine was diagnosed with breast cancer. She spent years sourcing and developing botanically circular bras and underwear to prove that it could be done. Stephanie is now OBSESSED with leaving no post-consumer waste. Today, the award winning brand offers patterned and solid bras, nursing bras, underwear and sleepwear.
Stephanie is a fashion visionary who is taking steps beyond business as usual to change the fashion industry for the better—like working to establish Australia’s first textile composting standard.
Product Categories
FashionSleepwearUnderwearZ'All
Attributes
Circular
All or some products are circular in nature - such that no part of the product needs to end up in landfill at the end of its life
Compostable
All or some products are compostable, either in an industrial facility or at home
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
PFAS Free
Products have been tested and verified to be free of PFAS
Plastic-free
All products are entirely plastic-free
Small business
This brand is a small business run by less than 15 people
Sustainable Materials
Either all or most products are made with sustainable materials
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Traceable Supply Chain
Brand is able to fully trace their entire supply chain from end to end.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.Certifications / Memberships
B Corp
BCSI
GOTS
Oeko-tex
SMETA
WRAP
B Corp
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Ships from
Australia
Ships to
Worldwide
Rating Summary
Nature & Animals
Communities & Wellbeing
Values & Governance
Product Performance
Review Summary From Other Customers
Pros
- Numerous customers cite comfort, fit, softness, support and how easy the bra straps are to adjust.
Cons
- Very limited negative reviews. Some customer reviews say the sizing fits a little small depending on the product.
