With hundreds of beauty brands toting anti-aging properties, active ingredients, and the cure for troubled skin, greenwashing might just be the most prevalent in the beauty world.
A $100 billion industry no less and yet you won’t find legally defined terms for “sustainable, renewable, natural and synthetic,” creating confusion (and fine lines and wrinkles!) for those of us searching for truly natural face serums.
And worse than clogged pores are clogged landfills, with an estimated 20-40% of beauty products ending up as waste.
So to simplify the solution, we’ve curated a list of the best organic serums for your face that are made by brands that not only use organic ingredients but also prioritize ethical sourcing and low-waste packaging.
To continue shopping brands that make both sustainability and your skin concerns their top priority, we’re also going to be rolling out a new Brand Rating System, which will extend what we look for across a range of eco-related criteria, like climate impact, chemical use, and circularity. You can learn more about it here.
We independently research all featured brands and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. Learn more here.
Organic Face Serums We Love Using
Little Seed Farm stewards the land, using and producing small-batch products like their Coenzyme Q10 Antioxidant Serum formulated with fatty acids and phytochemicals to promote skin elasticity.
While Bee You Organics’ Pro Aging Serum combines a complimentary selection of organic oils, and natural ingredients like jojoba seed oil, borage, pumpkin, cedarwood, and bergamot to revitalize and lift fine lines and wrinkles.
Index: Best Natural Face Serums
- Moonrise Creek Jump to brand
- Little Seed Farm Jump to brand
- Bee You Organics Jump to brand
- Activist Skincare Jump to brand
- Meow Meow Tweet Jump to brand
- Ethique Jump to brand
- One Love Organics Jump to brand
Moonrise Creek
Moonrise Creek’s Face Serum
Not all skincare companies are the same—and neither is our skin. Moonrise Creek‘s hydrating serum line leaves no skin type behind.
Their Brilliance organic Vitamin C serum contains rosehip oil, aloe leaf, and essential fatty acids to create a hydrating formula that’s packed with plant-based ingredients.
Or, if you’re looking for the best natural skin care for aging skin, their Evolve hyaluronic acid serum is designed to reduce fine lines and wrinkles, combined with the soothing power of rose, rosemary and citrus hydrosol and aloe vera.
No matter which of their organic serums you choose, you’re getting an all-natural formula.
About Moonrise Creek
With nearly 10 years of coming face to (healthy) face with sustainably sourced natural ingredients that soothe the skin on a cellular level, Moonrise Creek is a family-owned, earth-conscious brand. They have a little something for everyone who needs to tone, tighten, or tint their skin—from natural toner to tinted moisturizer.
Little Seed Farm
Little Seed Farm’s Skin Serum
According to Little Seed Farm, if you’re reading this on a computer or phone screen (as you are), you should be wearing their Coenzyme Q10 Antioxidant Serum.
Not only is this powerful facial serum natural, but it’s specifically composed of essential fatty acids and phytochemicals that protect your skin against sun and blue light damage while promoting skin elasticity. Jojoba seed oil is joined by rosehip oil, carrot seed oil, calendula, and comfrey (to name a few).
Their other serum is the Organic Vitamin E Elasticity Serum. The benefits of vitamin E are capital E for Endless, reducing the appearance of scars, and lessening the appearance of wrinkles and dark spots.
Both have the Leaping Bunny stamp of approval.
About Little Seed Farm
This family-owned business out of rural Tennessee may be off the beaten path, but its sustainability practices and goals are not. Goats (for soaps) roaming 84 acres are entirely grass-fed, managed in a natural, biodiverse environment—they aren’t the only natural power on this self-sufficient homestead. Run exclusively on solar power, this farm uses sun exposure while providing products to keep it off our skin.
All ingredients are sourced from local or global organic suppliers that uphold their ethics and sustainability commitments.
Their sorghum packaging peanuts are 100% biodegradable,and they donate to hundreds of various businesses throughout the year.
Bee You Organics
Bee You Organics’ Face Serums
Does uneven skin tone have a bee in your bonnet?
Take a peek in the Bee You Organics hive to see which serum suits you best. They’re a one-stop shop for natural face serums for dry skin, acne-prone skin, or even scarred skin.
If you’re hoping to restore your youthful complexion while erasing fine lines and wrinkles, the Pro Aging Serum is packed with a plethora of seed oils like jojoba seed oil, borage, pumpkin, cedarwood, and bergamot. Combining these (and several others) oils and natural ingredients supports any bad-BEE with aging skin.
About Bee You Organics
Nestled in the PNW, Bee You creates zero waste skin care that won’t leave your skin clogged and heavy.
This is a true start-from-scratch (literally) company; when founder Larissa suffered scarring to her face after an accident in her teens. In search of the perfect healing serum and skincare, Bee You was built slowly (and right), offering low-waste packaging and organic ingredients with a focus on local communities and clubs.
Bee You Organics’ products are developed using only fair trade ingredients to nourish your skin and nurture the planet. While some products do contain beeswax (in case the name didn’t give it away), they support sustainable beekeeping and bee research through a local university.
Activist Skincare
Activist Skincare’s Facial Serum
With a name like Activist, it’s easy to assume this company takes positive change seriously, and we know not all serums are made with the same amount of care—but let’s vitamin C what they have to offer.
Activist’s Active Hydration Serum is one of the best natural serums for aging skin, it combines vitamin C with hyaluronic acid that’s said to brighten dark spots, and reduce fine lines and wrinkles. Other options include the soothing Calming Force and moisture-sealing Precious Oils.
All three serums are free of harsh chemicals and mineral oil and come in frosted glass bottles.
About Activist Skincare
While their serums come in glass bottles, other products—like their natural makeup remover—come packaged in low-impact refill packets that are unbreakable and much lighter to ship than glass. After squeezing them into another container, they’re recyclable through Terracycle.
Meow Meow Tweet
Meow Meow Tweet’s Face Serums
Finding natural face serums that are sustainable, from seed oils to sales, to low-waste packaging, can be a big ask. That is, unless you’re familiar with Meow Meow Tweet who covers all the basics and beyond with their entire brand ethos.
Their Spot Serum is no exception. This roll-on natural face oil is made of eucalyptus, peppermint, cajeput, thyme, and clove suspended in jojoba oil to nourish skin while healing blemishes on even the most acne-prone skin types.
About Meow Meow Tweet
Sensitive skin and sustainable practices define Meow Meow Tweet. They create cosmetics, skin, and haircare by working with transparent suppliers that use regenerative agriculture practices.
This Certified B Corp takes employee rights (and perks!) seriously, fostering a diverse community with a focus and attention on their health.
Meow Meow Tweet’s Microfactory in sunny California aims to reduce garbage waste by 15% annually, offset utilities using wind power, and give back to local BIPOC and queer-led organizations that align with their values.
Ethique
Ethique’s Face Serum
Ethique‘s one-of-a-kind Saving Face solid face serum is to be applied after moisturizer to keep your skin hydrated. It’s designed for every skin tone and type, thanks to a non-oily formulation of kokum butter, cupuacu butter, and rosehip oil that helps skin retain moisture.
The full-size serum comes in a compostable cardboard tube, but it’s also available in a mini bar perfect for on-the-go use.
About Ethique
A New Zealand-based Certified B Corp, Ethique’s ethics extend beyond the name and into each product stocked—from zero waste shampoo bars to cleaning supplies.
Plastic-free and climate-positive, Ethique searches the high seas (literally, with carbon-reduced sea freight, as opposed to air) for the next best option in sustainability.
Fair trade is the minimum at Ethique, and their relationships are managed personally through direct trade. Leaping Bunny certified, they take a hard line (while reducing fine lines) on animal testing or animal products in general. They also donate 2% of profits or 20% of revenue to charity.
One Love Organics
One Love Organics’ Serum
One Love Organics’ range has options for sagging skin, anti-aging, fine lines, and every skin tone and type.
Don’t sleep on the healing effects of aloe, organic aloe vera leaf juice cools signs of aging while you catch some zzz’s with their best night time serum. Their Botanical A Bio-Retinol organic retinol serum combines lactic acid, phytic acid, and plant-derived salicylic acid to resurface the skin while restoring radiance gently.
In the AM, their Love + Rose Hydrating Serum made with hyaluronic acid, reduces the appearance of fine lines and wrinkles while smoothing your skin’s texture. This unique anti-aging serum has an anti-blue light component, shielding skin from environmental stressors and free radical damage.
About One Love Organics
Founder Suzanne LaRoux combines science and nature to craft dermatologist tested products that keep the skin at an optimal pH–making theirs the best organic face serum for sensitive skin.
This Green America-certified Gold sustainable beauty brand creates small-batch skincare using Leaping Bunny and Ecocert-certified organic (51%) or natural (99.8%) ingredients in their Georgia factory. Palm oil is used in some of OLO’s products but is RSPO-certified.
